With modern backlinking, it is not just a case of posting a link somewhere and waiting for the results.
The majority of backlinks now require a certain amount of content.
The types of content can be divided into professional, social and informational backlinking strategies.
Let us look at the advantages and disadvantages of each one in turn:
Professional options include press releases, adverts and directory submissions.
The advantage of these options is that it promotes your site, gets you well known and may get people writing about you.
Each step is also essential for creating spider web pathways to get search engines locked into your business.
The disadvantages include a lack of interaction, a lack of non-advertising content and plain boringness.
Social options lock into the buzz areas of modern internet activity.
These avenues include social networks, bookmarking sites, blog commenting and forum profiles.
These are excellent means of connecting with existing and potential fans, but they are less successful in terms of appealing to professionals and for generating news.
Informational content revolves around the production of articles and blogs.
These used to be done on-site, but can now be created on a wide variety of platforms.
These will not only generate larger numbers of page views, but can earn small amounts of money too.
However, they are time consuming and may require professional writers.
Look through the following options, which cover all three of these types of content before deciding on your strategy.
While utilizing all three is perhaps the best route to go, it depends on the amount of time you have available to you and the amount of money you are willing to spend on professional services.